Benefits of E-Commerce: How E-Commerce Reduce Cycle Time, Improve emplyoees' Empowerment and Facilitate Customer Support

Feb 28, 2009



Reduce Cycle time
What is cycle time?Cycle time is the total amount of time between the orders that placing by consumers and receiving the goods and services. Additionally, it is the electronic device that used by either internal or externally parties to communicate in order to reduce time to market which is the time from inception of idea to implementation.

Time based competition is an operational strategy focusing on compressing total throughput time in an organization. Compressing time has a cascading affect on quality and cost. As cycle times are reduced, productivity increases proportionally. A fifty percent reduction in cycle time and a doubling in work-in-process inventory turns causes productivity to increase from 20-70 percent. As productivity increases, resource capacity is freed. Two things happen: costs decline, and the organization becomes capable of producing significantly more output with less resources: a winning combination

E-commerce can reduce cycle time by eliminating the time taken to process in between supplier, intermediaries and customers. Through e-commerce, the customer can directly order the material needed no matter in what time zone and wherever they are with an access to the internet, because the e-commerce website is operate 7-24-365, hence the customer no need to wait until the shop is operate. E-commerce reduces time taken from shipping, inventory level, it also shortens the time taken to verify registration, account entry and transaction authorization.

Furthermore, e-commerce fully utilizes the internet to facilitate the communication with strategy suppliers and internal customer. Enhance the interaction between firm and customer to enhance the understanding between the two parties. E-commerce reduces the traditional phone calling and snail mailing that used to be ways to process transaction. However it is lack efficient and slow in progress and take time. Electronic data exchange through online allow the company to communicate with their customer even in public holidays. Eventually, it affects the whole transaction process and increase the efficiency.





Improving Employees' Empowerment

Employee empowerment can be described as giving employees’ responsibility and authority to make decisions about their work without supervisory approval. Good managers are expected to help employees refine their job achievements by encouraging, instructing, guiding and giving them advice. Employee empowerment can increase employees’ motivation, job satisfaction and loyalty to their companies. The power that managers have should now be shared with employees through trust, assurance, motivation, and support. Work decisions and the ability to control an individual’s amount of work is now being relied upon at lower-level management positions.

With the establishment of e-commerce, employees can be empowered by delegating e-commerce responsibilities to them, such as allowing their employee to design the web sites and process, control and ensure the smoothness of transactions online, respond to complaints and suggestions of customer online, as well as updating company web site’s information, such as products details and news.

Electronic-Data-Interchange (EDI) enables the employees to have freedom and authority to access in transaction system, transparency barrier between employee and customer is clear cut. Employees in charge can have more understanding on the business and the transaction and providing relevance feedback to customer. Employees can do their job independently without supervision. On the other perspective, employees who work under these circumstances are more productivity rather than those who work under tight supervision.

Intranet is created in order to allow the employees to access the internal corporate or government network and update and provide guidance about the company’s activity or its products and services, and respond to customers' product information requests and handle the complaints.

In other ways, employee can work from anywhere at any time whenever they like. Because through accessing the internet they can do everything online. It is more flexibility to employee. Productivity eventually increases in these circumstances.



Facilitate Customer Support

Online business models are wonderful in many ways, and Live Chat is making them better. The virtual store doesn't require an attendant, and allows even small businesses to handle large numbers of customers quickly. Web support facilities are especially important for service and post-sales follow-up. Customer can use them to help choose their new rugs, buy books, choose a payment plan, manage their stock portfolio, pay their bills or configure their mobile phone video messaging services. For conventional businesses as well as dedicated e-commerce, online support dramatically reduces customer service and customer support labor costs and increases customer satisfaction.In many business fields, tight competition and the need for constant interaction make excellent, inexpensive customer support a crucial component of success. Each loyal customer of a telecom or similar service represents a large investment in sales effort that could be lost to customer churn. Therefore, maintaining customer satisfaction is vital.

Live Chat eliminates the super-market syndrome. A visitor to an e-commerce site is often like a bewildered customer in the supermarket. The poor supermarket customer just needs a can of baked beans, but he has to march through shelves and aisles filled with irrelevant items, because he can't find anyone who can tell him where the canned beans are kept. The customer at an online stockbrokerage who must meet a tax filing deadline or make a crucial stock trade decision, can experience monumental frustration looking for vital information among the dozens of links, help windows and FAQs. With Live Chat, vital help, in language he or she can understand, is only seconds away.

Getting personal with Live Chat customer support. Personal customer support, warmth and individuality helps attract and hold customers, soothe irate shoppers and help everyone who experiences your customer service remember you. Live Chat provides the personal touch. Live Chat can be personalized so customers can identify the support representative. Live Chat facilities can show customers a picture of the customer service agent, so they can see who is serving them.

Beating the competition at customer support. Chances are, the competition doesn't have Live Chat yet. Thus, Live Chat gives an e-commerce web site a distinctive competitive edge. But that is changing. Forrester research reports that about 30% of e-commerce sites have Live Chat today, up from 19% in 2001. Soon, vendors are going to need Live Chat just to be able to keep up. And of course, you will want to check out what the competition is doing periodically.

1 comments:

David said...

Nice post explaining the benefits of e-commerce,now I know what is actually meant by cycle time and employee empowerment

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